UrbanAura
A custom campus activation proposal for Dot & Key putting your skincare in front of 8 lakh+ Gen Z students across 100+ premier colleges, including IIT Roorkee, AIIMS Rishikesh, Manipal Jaipur and many more....
India's 18-25 demographic now drives over 70% of beauty and personal care sales. These students are forming brand loyalties right now — inside campuses, at fests, on Instagram. Be where they are.
College students are building skincare routines from scratch. The brand they try first becomes the brand they stick with — often for years.
First-time customers from one campus circuit
IIT Roorkee, AIIMS Rishikesh, MNIT Jaipur — concentrated pools of India's most aspirational young consumers.
Students per major fest night
A stall gets ignored. A Skin Match Zone where students match by ingredient and win coupons? That gets remembered — and redeemed.
Coupon redemptions from one beauty activation
Every activation is custom-built for your brand. No templated stalls. No generic banners. Here's what your campus circuit will look like.
Your brand presented inside IIT Roorkee, AIIMS Rishikesh, and other Tier-1 colleges — places where commercial branding is usually not allowed. We get you in front of 15,000+ Gen Z students actively building brand preferences.
When Shreya Ghoshal, B Praak, Jasmine Sandlas, Salim-Sulaiman, Shaan, or Darshan Rawal performs, your brand owns the moment. Trust Branding puts Dot & Key at the heart of the night's biggest emotional peaks.
A dedicated Dot & Key experience zone inside the college during the fest — not a boring stall, but an interactive brand environment designed around your product range: Vitamin C, Niacinamide, Hyaluronic, Retinol.
Exclusive brand engagement with the student audience for 20 minutes just before the headline artist takes the stage. The highest-attention window of the entire fest — every student is present, energized, and receptive.
Professionally shot brand reels capturing Dot & Key's campus moment, created and posted across our network of influencer profiles. Budget determines reach — even the base package guarantees high-quality content that lives beyond the event.
Skin Match Games where students pair by skincare ingredient. Sun Sign Skincare challenges. Every activity is designed to be Instagram-worthy, shareable, and tied directly to product trial and coupon redemption.
We're a creative team. Every brand gets a format built from scratch. Here are concepts designed specifically for Dot & Key's product universe.
Tinder, but for skincare. Students pick ingredient cards — Niacinamide, Hyaluronic Acid, Vitamin C, Retinol, SPF — and match with someone who chose the same ingredient. Both walk away with a Dot & Key coupon and product sample.
Students draw personalized skincare recommendations based on their zodiac sign. Each reading comes with a Dot & Key product recommendation and an exclusive discount code.
A rapid-fire quiz about skincare ingredients. Winners get full-size Dot & Key products. Everyone else gets coupons. The learning sticks. So does the brand.
When these artists perform, the entire campus shows up — and stays. That's when 45-70% of booth visitors convert.
We track what you care about — not vanity metrics. Here's what our campus circuits consistently deliver.
Jasmine Sandlas, Nucleya & Chaar Diwaari at Cognizance '26 · Myntra
Farhan Akhtar live — Myntra Glamfest Tour
Real moments, real engagement — Myntra on campus
Bandhani Babe to Corset Glam — IIT Roorkee showcase
Corporate humor that hits home — Triggr on campus
College grounds to concert vibes — Triggr x Mohit Chauhan
A snapshot of our recent campus activation circuit — every row is a festival where we owned the brand experience end-to-end.
| College | Brand | Footfall | Artist(s) | Instagram Reach | Digital Shares |
|---|---|---|---|---|---|
| AIIMS Rishikesh | Trigger ChupaChups Realme | 20,000+ | B Praak, Mohit Chauhan | 1M+ | 5,000+ |
| IIT Roorkee (Thomso) | Trigger ChupaChups | 25,000+ | Shaan, Salim Suleiman, Navjot Ahuja | 1M+ | 3,000+ |
| IIT Roorkee (Cogni) | Myntra | 18,000+ | Jasmine Sandlas, Nuclea, Chaar Diwari | 500K+ | 2,500+ |
| MNIT (Sphinx) | Trigger | 25,000+ | B Praak, Shrey, DJ Tron | 500K+ | 2,000+ |
| BJ Medical College | Realme | 10,000+ | Sukriti Prakriti, Girish Chawla | 300K+ | 1,000+ |
| JECRC University | Myntra | 25,000+ | Farhan Akhtar, Zakir Khan | 1M+ | 3,000+ |
| Woxen University | Realme | 10,000+ | Amaal Mallik | 100K+ | 500+ |
| Manipal University | Realme | 20,000+ | Benny Dayal, Sukriti Prakriti, Navjot Ahuja | 300K+ | 1,500+ |
| GMC Barmer | Trigger | 3,000+ | Navjot Ahuja | 50K+ | 300+ |
| TOTAL | 5 Brands | 156,000+ | 17+ Artists | 4.75M+ | 18,800+ |
Campuses include IITs, NITs, AIIMS, and top private universities. Instagram reach includes reels, posts, and stories per activation.
Scale That Speaks for Itself
From IITs to private universities — our network spans the length and breadth of India's most influential campuses.
In the crowded campus activation space, here's why 50+ brands choose to work with us — and keep coming back. Most campus agencies give you a banner and a table. We give you a custom-built brand experience designed to move product.
We don't cold-call colleges. Our network is built on years of trusted partnerships with student bodies, fest committees, and university administrations. Commercial branding inside premier institutions like IITs and AIIMS is nearly impossible to secure — we've built those relationships over years.
Triggr: 5 events. Myntra: 5 events. Garnier: 5 events. Realme: 4 events. When brands see the ROI, they scale with us. That's why 50+ brands trust us with repeat engagements.
From concept to execution — creative design, kiosk fabrication, artist booking, stage production, brand installations, content capture, lead gen. Every activation is built from scratch for your brand. Beauty brands don't get fintech booths. One partner, one invoice, zero coordination headaches.
From Sunidhi Chauhan to Zakir Khan — our roster spans genres and budgets. We match the right artist to your brand, ensuring maximum crowd pull and booth conversion during peak hours.
QR-coded coupons, unique discount codes per campus, tracked redemptions. Every activation comes with clear metrics: footfall, impressions, UGC volume, lead count. You'll know exactly how many students converted — and from which college.
North, South, East, West — we activate wherever your audience is. From Tier 1 metros to Tier 2/3 markets, one partner covers it all across 100+ campuses nationwide.
We've done this for Garnier, Swiggy, Life Changing Astro, BookMyShow, and multiple brands across Beauty, Fintech, F&B, and EdTech.
The format changes. The results don't.
Let's build yours.
Achal Gupta | achal@urbanaura.in | +91 70232 27936
